AI Insights · Timothy · January 2021
Q4 2020 Performance of Self-Therapy & Journaling Apps on iOS in the UK
Explore how top self-therapy and journaling apps performed on the iOS platform in the UK during the fourth quarter of 2020. Insights provided by Sensor Tower reveal user trends and app popularity.
As the year 2020 came to a close, several self-therapy and journaling apps on the iOS platform saw varying trends in the United Kingdom. Sensor Tower data provides a snapshot of their performance during the fourth quarter.
Fabulous: Daily Habit Tracker saw its downloads peak at 6.7K in the last week of December, with a revenue high of $11.3K in mid-December. Weekly active users showed an upswing, ending the quarter at 23.8K.
I am - Daily Affirmations experienced a surge in downloads, reaching 6.3K in the final week of December, and its revenue also peaked at $7.3K in the third week of December. The app's weekly active users grew significantly, concluding at 12.6K.
Bloom: CBT Therapy & Journal had its highest downloads at 3K in the last week of December and its revenue spiked at $7.2K in late October. The app's active users increased to 4.1K by the end of the quarter.
Breeze: Mental Health showed the most impressive download numbers, with a peak of 17.6K in the last week of December. Its revenue also rose to $5.4K in the same period. Weekly active users reached a high of 32.2K, indicating a strong end-of-year engagement.
Productive - Habit Tracker witnessed its downloads grow to 2.7K by the end of December, with revenue increasing to $3K in the same timeframe. The app maintained a steady number of weekly active users, ending the quarter at 11.4K.
For more detailed insights on app performance, Sensor Tower's comprehensive data offers a deeper dive into the self-therapy and journaling app market trends.